As Bushboard extends its Nuance rest room panelling system, we meet up with product gross sales supervisor Paul Findley to listen to what the brand new vary affords designers, and learn the way the model is supporting retail companions as they appear to capitalise on a rising strand of the market.
Q: Inform us in regards to the new Bushboard Nuance vary – what does it include?
A: Our new Nuance assortment consists of 11 new, easy-to-install choices that improve our current ranges – Nuance, Nuance Designer and Nuance Acrylic – in addition to Nuance Self-importance Worksurfaces, which affords a large selection of laminate surfaces that may be blended and matched to coordinate completely with any decor.
Nuance is impressed by nature and combines the looks of stone, marble, wooden, travertine and quartz with textured finishes which have a practical feel and look. Our new additions to this vary embrace the stone impressed Lumiere and Mild Portland panels, plus Cirrus Marble and Doux Lime Quartz, that are additionally replicated as vainness work surfaces.
The newest addition to our Nuance Acrylic vary is known as Aqua Kaleidoscope, which has an eye catching, summary sample and means designers and installers can create a glance that’s exhausting to attain utilizing particular person tiles alone.
Q: Why have you ever launched it now?
A: Other than the house enchancment increase that prompted many producers to speed up new product growth the place doable, inside developments are sometimes a giant driver of innovation inside our enterprise. Individuals usually spending extra time at residence has made it much more necessary that the lavatory is an actual escape and place of calm, which lends itself to pure patterns, finishes and textures. That is precisely what designers, retailers, installers and householders can profit from once they check out our newest additions to Nuance.
Q: What does the brand new vary imply for lavatory designers and why ought to they get on board?
A: We consider that our Nuance vary is now so complete and so effectively engineered that when designers are approached by their shoppers, recommending Nuance is undoubtedly a win-win state of affairs that makes excellent sense, each step of the way in which.
Whereas aesthetics would be the driving power behind the brand new additions, designers can rely on options resembling versatile panel sizes, a tongue and groove linking mechanism and its patented trim-free design to supply assurances that the specified look is simple to attain in subsequent to no time.
Q: What are the highest present developments in rest room surfaces, and what’s coming subsequent?
A: In addition to the recognition of pure textures and patterns, we’re additionally seeing an actual shift in the direction of merchandise that are each straightforward to keep up and hygienic to make use of. This has prompted rising ranges of curiosity in rest room panelling, which is freed from the ugly grout strains related to tiling, making cleansing a lot simpler.
Increasingly individuals are additionally opting for a bigger bathe enclosure as an alternative of a shower, which once more makes panels resembling Nuance a preferred selection given the significance of that seamless aesthetic and watertight end.
Q: What assist are you at present providing your retail companions when it comes to shows and advertising and marketing materials?
A: Our retail companions are a real extension of our model, so we have now a plethora of assist mechanisms in place for them, led by our gross sales growth workforce, along with the financial institution of assets out there to obtain by way of our web site.
As customary, we provide free level of sale stands, brochures and swatches to retailers trying so as to add Nuance to their current product supply, whereas current retailers had been all supplied with an improve package following the launch of the Nuance vary extension. Those that do promote our merchandise can rely on us for 48-hour supply by way of our nationwide community of distributors.
Product information is paramount, which is why we additionally supply bespoke coaching classes for retailers wherever fits them greatest – at our headquarters or their showroom. Relating to design, our merchandise can be found on Articad and Digital Worlds for full flexibility.
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