Furnishings agency Koala renames couch after Mark McGowan in cheeky dig at COVID border coverage

A furnishings firm has renamed considered one of its best-selling couch beds after Premier Mark McGowan in honour of its capability to “open and shut in seconds” and “retract on the drop of a hat”.

The tongue-in-cheek advertising ploy by Sydney-based outfit Koala was timed to coincide with the long-awaited re-opening of WA’s laborious border after almost 700 days of on-again, off-again restrictions.

A full web page advert within the nationwide broadsheet introduced the “McGowan Couch Mattress”, with one of many product’s different purported options being that it was “constructed to face up to massive quantities of stress”.

Mr McGowan has definitely proved his mettle on that entrance over the previous two years, repeatedly refusing to bow to stress from japanese states critics and commentators – together with at occasions Prime Minister Scott Morrison – and scrap his hardline border coverage.

With quarantine-free journey into WA from each interstate and abroad resuming on Thursday, it’s now as much as the Premier to see if he can stay as much as the couch’s different supposed attribute, being “extraordinarily welcoming when open”.

Mr McGowan mentioned he had seen the advert however wasn’t planning on splurging on the sofa – which sells for $1760 – so as to add to his Rockingham house.

Digicam IconThe tongue-in-cheek advertising ploy by Sydney-based outfit Koala was timed to coincide with the long-awaited re-opening of WA’s laborious border after almost 700 days of on-again, off-again restrictions. Credit score: Provided

“You’d assume they’d give me one as a form of promotional alternative wouldn’t you?” Mr McGowan joked.

“It was truly fairly a humorous advert I believed.

“You understand, it’s a type of unusual and weird issues. Cereal bins, t-shirts, jumpers, couch beds – I don’t know, the final two years has been actually fairly surreal.”

In an announcement launched on Thursday, Koala mentioned it had renamed its “most cherished soft couch mattress” after the Premier as “Australia opens their arms to WA finally”.

“After two years of will they, gained’t they – the lengthy awaited reunion with WA is right here,” the assertion mentioned.

“To have a good time, Aussie furnishings favourites Koala have given a cheeky nod to our mates within the west – renaming their award-winning Soft Couch Mattress the McGowan Couch Mattress.

“Like its namesake, the fan favorite couch mattress is finest recognized for its capability to open and shut in mere seconds, making the McGowan the proper piece of furnishings for once you’re caught at a mates place and aren’t capable of make it house.”