MOTIF chaise longue by Reform Design Lab

As soon as once more, Reform Design Lab is breaking boundaries by merging artwork and expertise and creating sustainable design items. This time, DesignWanted had an unique sneak peek at their new design piece, a one-of-a-kind chaise longue that may undoubtedly be the focus in any house.

Highlighting the distinctive design type of the model, the brand new chaise longue involves revolutionize the inside and exterior design business with its fabrication, materials, and form. As it’s with different Reform Design Lab items, the brand new design kinds a part of the round transition, made out of 3D-printed biocomposite that can be utilized each indoors and open air. 

On this interview, DesignWanted had the chance to talk to the co-founders of Reform Design Lab: Måns Broman, Jurij Rahimkulov, and Rutger Andersson. On this dialog, they spoke in regards to the distinctive qualities of the brand new chaise longue, the design course of behind it, the traits of the precise 3D printing, and their views on the way forward for design.

We’ve got been wanting ahead to your new product and we’re so excited to listen to about it! Are you able to inform us please what it’s and when will it’s launched?


Reform Design Lab: 

“Our new chaise longue MOTIF by Jurij Rahimkulov is supposed to interrupt the established order of each linear manufacturing and conceptions of how furnishings is perceived. It’s an aesthetic and environmental assertion. It is going to be launched at Stockholm Mild and Furnishings Truthful in February 2023. It’s supposed for each indoor and out of doors use.

MOTIF chaise longue by Reform Design Lab (4)
MOTIF Chaise Longue

Having had a sneak peek of the brand new Chaise longue MOTIF, we seen that it’s coherent with the distinctive, identifiable type of the model. How would you describe the type or inspiration behind Reform Design Lab design items?

Reform Design Lab: 

“Being forerunners for each technical and aesthetic actions isn’t all the time straightforward. We have to be distinct and our design must be glorious. We all know extra firms and artists will comply with and we’ve got truly already seen it. For us, it is a new design paradigm, not not like the distinct type of the Bauhaus motion. 

New supplies and new manufacturing strategies, in our case additive manufacturing, results in new methods of doing issues. Jurij understands this higher than most and Reform Design Lab as an organization was fashioned round his design. I might say our purpose is to all the time be on the entrance, and for us being good isn’t ok.”

REFORM Lounge Chair

When making the primary sketches, prototypes, after which fabrication of the Chaise longue MOTIF, have been there variations within the form due to the fabrication of it? Or is it the form that guides and challenges the fabrication to adapt?

Reform Design Lab: 

“We’ve got numerous expertise now and we work with the most effective however nonetheless, a brand new product is all the time a problem. First, we knew it wanted to face out, simply as with our launch for 2022, the espresso desk Gestalt. We all the time prototype lots. Making small 3D-printed variations earlier than going large.

However sure, there are all the time modifications to be made. However we’re fairly pleased with the outcome. It’s one other design basic to be.”

MOTIF chaise longue by Reform Design Lab (4)
MOTIF Chaise Longue can be utilized in each inside and exterior areas

Being an astonishing design for each indoors and open air, how does the shopping for course of for a Chaise longue MOTIF work?

Reform Design Lab: 

“We’ve got our webshop at and we ship throughout Europe. In addition to this, we’ve got resellers worldwide and you will discover hyperlinks to all of them on our web site, from Japan to the US. Since our merchandise are very sturdy, they go well with each private and non-private areas. 

We’ve got seen an elevated curiosity from architects and inside designers and we consider we can be concerned in much more tasks in 2023. In truth, we all know we’ll. One of many nice advantages of 3D printing is how efficient manufacturing is. In lots of circumstances we are able to print and ship inside only a few weeks, some others may want 8-12 weeks or extra! “

The Chaise longue MOTIF is solely fabricated from biocomposite supplies, permitting for a minimal environmental footprint. We have been questioning if the fabric itself provides the color or if it may have variations in tone and color?

Reform Design Lab: 

“We’ve got opted to solely work with trusted materials suppliers, similar to UPM Biocompisites. There are a number of waste streams and recycled supplies on the market that can be utilized however there are additionally a number of unknown elements. We have to know precisely what materials we use and the way it behaves. We all know our biocomposites are straightforward to make use of and sturdy however we wouldn’t put a product in the marketplace except it’s totally examined.

We experiment with a number of new supplies however we haven’t discovered any which might be ok for us. Similar goes with colors. When we’ve got solved all issues, we’ll introduce new colors and supplies.”

MOTIF chaise longue by Reform Design Lab (4)
REFORM Lounge Chair

Being on the forefront of technological and environmental change with a round transition of 3D printing with sustainable supplies, what could be recommendation you’d give to college students when it comes to considering exterior of the field and searching for new sustainable processes?

Reform Design Lab: 

“To be curious and daring. And never to surrender. And to not be too proud. Day by day, be taught one thing new and be humble in figuring out that you simply don’t have all of the solutions. We ask those that know extra and be taught from them.

That’s how human tradition has advanced for hundreds of years. This recommendation goes for knowledgeable professionals as nicely.”

Along with your expertise combining extraordinary design with state-of-the-art expertise, what are some upcoming traits you see on the earth of design?

Reform Design Lab: 

“We’re simply in the beginning of this technological shift. We’ll see much more AI-generated design, much more 3D printed design and new disruptive gross sales methods and distribution channels. Tendencies are incremental, they transfer slowly and are discovered between the deeply rooted human traits of curiosity and stability. That’s why they fire up emotions. They drive us to alter and adapt.

I feel that’s what we’re seeing on the earth proper now. All the things is altering and we don’t know the right way to react, so we search shelter and blame others. However we have to settle for that we have to change. It’ll come. Hopefully quickly and in a peaceable means.”

GESTALT Espresso Desk and REFORM Lounge Chair

In addition to the upcoming launch of Chaise longue MOTIF in 2023, what else ought to we be wanting ahead to from Reform Design Lab?

Reform Design Lab: 

“We’ve got a product we’d like to launch, but it surely’s confirmed a bit troublesome. That’s how improvements work. At first, all is feasible, then you definitely understand there are all these obstacles you might want to tear down and then you definitely understand you might want to have all the things in place and are slowly reworked into a traditional firm. 

Our objective for 2023 is to determine ourselves as a trusted furnishings firm in Europe. Asia and the US are way more wanting to adapt, however traits transfer slower in Europe. We Europeans love to speak about them however we’re a bit extra anxious.

Our merchandise could be present in personal properties and public locations all around the world and we consider the European markets are prepared for us. In any case, as with all traits, the quicker you adapt the higher the rewards!”

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