RAK Ceramics has unveiled its beautiful new Design Hub proper within the coronary heart of London’s Clerkenwell design district – we meet up with gross sales & advertising and marketing director Ben Bryden to listen to about what units this idea aside.
Q: Inform us concerning the new showroom – why did you select this location and who’s it aimed toward?
A: The RAK Ceramics Design Hub is the go-to vacation spot for designers, architects and builders trying to discover the probabilities of selecting RAK Ceramics merchandise for his or her initiatives. The placement, at 100 St John Road in London is ideally positioned for these visiting the capital’s design quarter in Clerkenwell, with the Hub being one of many largest venues of its form within the space, with 7,276sq ft over two flooring.
Q: How lengthy did the construct course of take and did you encounter any obstacles alongside the way in which?
A: It took 13 weeks from begin to end. It was pretty easy aside from round working to a short while body and logistics, however nothing that put the undertaking off monitor for our Might opening.
Q: What number of shows are there, and are any of them working shows?
A: In addition to showcasing RAK Ceramics toilet ranges, kitchen faucets and brassware, the situation additionally affords assembly services and a devoted space exhibiting the model’s intensive vary of tiles together with mega slabs, which can be utilized for cladding, tiling, surfacing and ornamental items in their very own proper.
Designed to be an interactive and immersive setting to encourage creativity, the Design Hub features a working kitchen show, working faucet show, Digital Worlds 4D Theatre and a Seize and Go pattern space. The Design Hub additionally options the primary UK show of a brand-new collaboration with famend designer Elie Saab, which can function a spread of edits from the Elie Saab Maison assortment.
Q: How did you determine on the types of the shows and which merchandise to showcase?
A: It was necessary to showcase a spread of merchandise from the varied classes, to show how RAK Ceramics ought to be regarded as a one-stop resolution for loos, kitchens and surfaces. Having working shows is a crucial aspect, offering an immersive area for guests to get hands-on with our merchandise and utilizing the area to showcase the most recent improvements and design collaborations was a straightforward resolution.
Q: How are you planning to have interaction with potential prospects within the space?
A: The Design Hub affords assembly services, with designers, architects and builders inspired to utilize the area and search inspiration from the shows. There can even be a daily sequence of occasions, seminars and talks related to the business, beginning with Design Insights from a number of of the famend designers RAK Ceramics has collaborated with lately, together with Patrick Nourget, Giuseppe Maurizio Scutellà and Federico Sandro.
Q: What’s so totally different concerning the Design Hub?
A: Reasonably than a showroom, this can be a Design Hub – a vacation spot for these designing loos, kitchens and different inside areas to return collectively, to be impressed and to discover the probabilities of together with RAK Ceramics merchandise of their initiatives. It provides designers a singular alternative to discover the probabilities of selecting RAK Ceramics in an immersive, interactive setting that evokes creativity. There actually is nowhere fairly prefer it!
Q: In your view, what units RAK Ceramics aside?
A: Maybe our greatest level of distinction is that RAK Ceramics offers a full interiors resolution from sanitaryware, brassware, furnishings, mirrors and wall, flooring and out of doors tiles. This implies there are answers obtainable for each the highest finish luxurious market and the extra on a regular basis useful wants of enormous quantity orders. This makes RAK Ceramics a one-stop store for every little thing within the toilet.
As an innovator inside the toilet business, serving to form new traits and concepts reasonably than merely responding to them, RAK Ceramics is ready to supply an entire toilet resolution for any undertaking. By conserving abreast of traits and predictions of what may be coming subsequent for the lavatory, we are able to react rapidly with product options that fulfil a necessity with designers. That is supported by a singular provide chain, with full UK warehousing.
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