In terms of actuality TV on Netflix, Promoting Sundown is prime actual property (pun meant). Season 4 dropped on Nov. 24, and a brand-new spinoff, Promoting Tampa, adopted on Dec. 15. In contrast to Promoting Sundown, which follows the drama behind the elite actual property brokerage agency The Oppenheim Group, Promoting Tampa spotlights a Florida-based, women-led, Black-owned enterprise, Attract Realty. The present provides much-needed illustration to Netflix’s actual property actuality TV lineup. However Promoting Tampa‘s creation compels us to take a tough have a look at Promoting Sundown and the illustration amongst its brokers in an trade that lacks variety.
In its first season, the forged of Promoting Sundown was all white. Brokers like Amanza Smith (a mixed-race Black girl) and Vanessa Villela (who’s Mexican) joined The Oppenheim Group in seasons two and 4, respectively, however many of the 9 girls dishing the drama on display on Promoting Sundown stay white. Wanting on the numbers, this is not too far off from actuality. Whether or not you are promoting a luxurious mansion in LA or a four-bedroom suburban townhome, variety in actual property is an actual downside. A 2019 report from Information USA discovered that whereas 54 p.c of actual property brokers and gross sales brokers are girls, the most typical race and ethnicity is white non-Hispanic at 76 p.c, with white Hispanics representing slightly below eight p.c and Black non-Hispanics representing roughly six p.c.
CEO of the Actual Property Government Council Ken McIntyre instructed Quick Firm the true property trade is “certainly one of many industries in America that . . . has come to the conclusion that it is not as numerous nor essentially as inclusive because the idea of the melting pot many people discovered about at school.” Attract Realty proprietor Sharelle Rosado alludes to this lack of variety and the challenges that include being a Black girl in actual property in Promoting Tampa‘s trailer. “It is already arduous for us to get into that luxurious market,” Rosado stated. “I wanna present you guys it may be carried out.” In Promoting Tampa‘s premiere episode, actual property dealer Colony Reeves additional mirrored on the subject, saying, “Earlier than I got here to Attract, I used to be with one other actual property firm, and I used to be the one one who regarded like me. When Sharelle got here to me together with her imaginative and prescient of opening up a brokerage of all-female, all-minority girls right here in Tampa, I needed to be part of it.”
Scrolling by The O Group’s West Hollywood realtor affiliate profiles, it is clear the brokerage depicts the range downside McIntyre, Rosado, and Reeves referenced. So whereas the brokers featured on Promoting Sundown could arguably be an correct illustration of the range (or lack thereof) in US actual property, I can not assist however assume Netflix has a accountability to be higher. Launching a brand-new spinoff following an all-Black forged that acknowledges the racial disparity in the true property enterprise is a step in the proper course, nevertheless it’s not sufficient. In any case, one should marvel why this concern is not being addressed on the present the place it is most plainly depicted – Promoting Sundown.
The introduction of Chrishell Stause to The O Group was a important focus of season one, and critics questioned the legitimacy of her realtor standing on the time due to her historical past starring on cleaning soap operas like All My Kids and Days of Our Lives. Her Hollywood connections had followers and critics alike speculating that Netflix introduced her in to spice issues up on the present. Whereas there isn’t any query all of Promoting Sundown’s forged are licensed actual property brokers (Jason Oppenheim has gone on document about this reality), the timeline signifies “hiring” decisions at The O Group could also be being made with casting the truth present in thoughts, at the least partially. Like Stause, Smith and Vellela have a historical past on display and have been licensed shortly earlier than they have been introduced on as realtors at The O Group. So irrespective of the way you slice it, it appears if Netflix producers wished Promoting Sundown to be extra numerous, it will be.
Once I watch Promoting Sundown, I am drawn to the present’s stunning views, fancy brunches, women-empowered soundtrack, and drama round each luxurious nook. At first, the truth that all of the brokers have been stunning white girls did not trouble me, nevertheless it ought to have, as a result of the shortage of variety actually did not go unnoticed by everybody. Truly, the present is so white, it is a operating joke amongst viewers on Twitter. “Why is that this season of Promoting Sundown so overexposed?” person @AndrewlWong posted. “It is so white, 85% of the forged is getting washed out within the vaulted ceilings.” @stephxvg contemplated, “Why am I so simply amused about wealthy white girls residing in LA and their foolish little actual property drama… just like the chokehold Promoting Sundown has on everybody together with me is so humorous.”
As a university scholar finding out journalism in a sturdy campus neighborhood, variety is of course woven into my on a regular basis life, and I spotted I need to see variety within the actuality TV reveals I watch, too. So do my mates who’re BIPOC. That is why I am excited Promoting Tampa provides long-overdue illustration to Black girls in the true property trade on an enormous platform like Netflix. With that stated, depicting the realities of racial inequities in the true property enterprise should not fall solely on the shoulders of Promoting Tampa as a result of it has a Black forged. These themes ought to be touched on in Promoting Sundown as nicely – ideally by a extra numerous forged of actual property brokers. And for the way forward for its actuality reveals, Netflix ought to do its due diligence to highlight firms which are dedicated to variety in hiring from the beginning. Hopefully, The Oppenheim Group will proceed to rent diversely for the betterment of the corporate and the true property trade as an entire.
As we await Promoting Sundown season 5 and the reveal of Oppenheim and Stause’s onscreen relationship, Promoting Tampa and the brokers of Attract Realty are taking heart stage, bringing extra drama, rocking killer type, displaying luxurious properties, and shutting million-dollar offers – all in critically trendy excessive heels. Most significantly, they’re ushering in a long-overdue period through which younger Black girls can see themselves represented on actuality TV in high-profile positions like the luxurious actual property market. For all these causes, followers will likely be ready with bated breath for season two!