Youngbloods gear up for an epic 2022 with new national and state co-chairs and Adelaide crew – Campaign Brief


Youngbloods Australia are bringing in the new for 2022, with the announcement of new national and state co-chair roles, as well as branching into South Australia too.


To kick off a smashing year, Adelaide is finally getting a Youngbloods crew of its own, as the organisation for people just starting out in advertising expands into SA, bringing a host of new events and initiatives to the state.

Says Elliott O’Callaghan, SA co-chair: “I’m delighted to take part in bringing this initiative to South Australia and looking forward to seeing the impact we will have amongst the emerging talent.”

If you’re a budding advertiser in SA and want to get involved, reach out here.

This year, Youngbloods have also welcomed new roles within the committee, with Shaun McFarlane from Special Group Melbourne being announced as national co-chair, joining Charlotte Goodsir on the national team. Previously Victoria’s co-chair, McFarlane has been with Youngbloods since early 2019 and has worked closely with the committee to ensure a powerful voice for young people in advertising.

Says McFarlane: “Youngbloods has always been a valuable resource and network for young people in this industry, however, what we’ve been able to achieve over the past two years has surpassed what I think we even thought possible. I can’t wait to continue helping the crew raise eyebrows in my new role.”

Alongside Shaun, Youngbloods also welcome Nethmee Goonesekera as Queensland’s new co-chair, Isabel Evans and Claudia Sarosiek as Victoria’s new co-chairs, and Simon Mullins as Western Australia’s new co-chair.

The organisation has big goals for the year ahead, with new partnerships, events, initiatives and content keeping each month chockablock with opportunity and encouraging involvement throughout.

Youngbloods are partnering with AWARD School graduates to once again host the Official AWARD School afterparty for each state, a welcomed presence especially after the past few years of lockdown restrictions.

The committee are also partnering with The Trenches to introduce a new mentoring initiative Launcher, offering university graduates and newcomers the advertising, marketing and media industries access to mentorship. While The Trenches is focused on providing advice and mentoring from senior executives, Launcher will focus on matching these new entrants with mentors at a more accessible and relevant level.

Keep your eyes peeled for a new season of the Youngbloods podcast too, a brand new round of the Hard Sell competition, getting involved with Gruen, and more events than you can poke a Youngbloods stick at.

(Top row: Shaun McFarlane, Isabel Evans, Claudia Sarosiek. Bottom row: Nethmee Goonesekera, Simon Mullins and Elliott O’Callaghan)